Insight from Warby Parker’s new product line

Why daily contact lenses "make sense" for its customers.

Yesterday, Warby Parker, a New York City-based eyewear company introduced a new line of daily contact lens called Scout. The launch represents its first new brand in its almost-ten-year history. Customers can purchase a three-month supply in-store and online for $110, more than 25 percent less than the $150 industry standard, according to the company.

Th…