Rent the Runway's powerful partnerships playbook

(Try saying that three times in a row...)

Last Thursday, Rent the Runway, a subscription clothing rental service, announced a partnership with W Hotels on a new offering called “Closet Concierge.” Upon booking a room, guests will be able to choose four styles to rent for $69 and have those items waiting for them in their hotel rooms. Guests have access to the RTR’s entire collection, plus desti…